“The adulteration of this plant species is an extensive, complex, and multifactorial enterprise driven by economic incentive within the food ingredient category,” stated Bejar in the bulletin. The new bulletin is written by Ezra Bejar, PhD, an expert in botanical research in San Diego, California. Mainstream Multi-outlet channel (excluding Walmart) provided by SPINS/IRI Extensive peer-review process Natural channel data (excluding Whole Food Market) provided by SPINS. The BAPP turmeric bulletin is designed to assist purchasing departments and quality control laboratories in the herb, spice, and dietary supplement industries in assuring that responsible companies purchase only authentic turmeric ingredients,” added Blumenthal. “While there are companies that produce and market high-quality, authentic, reliable turmeric powder and extract supplements, there are also adulterated turmeric ingredients on the market. “The increased popularity of herbs like turmeric attracts producers and suppliers who are often more concerned about making a profit than they are about selling a high-quality botanical ingredient,” said Mark Blumenthal, founder and executive director of ABC and director of BAPP. With synthetic curcuminoids available for about one-third the cost of natural curcuminoids it is perhaps unsurprising that fraudulent suppliers are diluting or replacing turmeric extracts with synthetic materials. The addition of undeclared synthetic curcumin (one of the naturally occurring curcuminoids in turmeric root and rhizome) or mixtures of synthetic curcuminoids to turmeric extracts has been reported more recently. Those reports described adulteration of turmeric with other Curcuma species, starches, and dyes.
Turmeric adulteration is not new, however, with the earliest reports published in the 1970s and 1980s.
The success has also been seen in mainstream retail outlets, growing from $9,752,445 (and number 22) in 2012 to $22,057,946 in 2016 (and number 10 on the top-selling list).Īs we’ve seen with other herbal products, commercial success often walks hand in hand with increased efforts by adulterators. Turmeric has been the top-selling dietary supplement in US natural food stores since 2013. According to data from market research firm SPINS, which is quoted in the bulletin, sales of supplements based on turmeric and curcumin more than doubled between 20, growing from $20,082,843 to $47,654,008. Herbal dietary supplements based on turmeric and the curcuminoids it contains has experienced impressive growth over the last five years. The bulletin is part of the ongoing Botanical Adulterants Prevention Program (BAPP), spearheaded by the American Botanical Council in cooperation with the American Herbal Pharmacopoeia and the National Center for Natural Products Research. The new bulletin outlines the common adulterants for this botanical that have been seen on the market such as adulteration with related species, artificial colorants, and the addition of synthetic curcuminoids to turmeric extracts Supplements based on turmeric and curcumin are booming in popularity, which unfortunately makes room for adulterators to ply their trade.
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